A two day project in which a group and I designed a brand and redesigned the traditional and problematic deli meat packaging.The light-blocking and sustainable packaging closes with an easy air tight zipper, and an inside pull-out tab allows your hands to remain deli-free. We crafted the brand story around Oscar and Gottfried Meyer– two butcher brothers dedicated to quality meats. This package and brand pays homage to the brother’s first small scale brick and mortar in Chicago and mirrors their attention for quality all natural goods.